December 19, 2016, 3:42 PM

Salesforce buys app performance management vendor Twin Prime

The web-based CRM vendor has made a string of acquisitions this year.

Lead Photo Inc. has purchased app performance management vendor Twin Prime, marking the latest of several acquisitions by the web-based CRM vendor.

Twin Prime announced its acquisition in a blog post on its website. The purchase price was not disclosed.

“We built Twin Prime with our outstanding team, bringing together mobile, networking and data science expertise,” Kartik Chandrayana, Twin Prime CEO and co-founder, writes in the short blog post on the Twin Prime website. “The result was a solution that leverages machine learning techniques to analyze real-time network data, identify and prioritize performance gaps in mobile apps, and then optimize mobile performance so companies can deliver content faster to any location, device and network. In collaboration with our customers and partners, we've been able to help solve mobile performance problems across almost every network and geography in the world.” Twin Prime raised $9.5 million in December 2015.

Salesforce earlier this year purchased e-commerce platform and technology provider Demandware Inc. for $2.8 billion. As a result of that purchase, Salesforce in September launched an e-commerce platform offering to go with its customer relationship management software. Salesforce also earlier this year acquired Steelbrick, which provides technology that lets businesses quote prices based on custom configurations.

21 retailers in the Internet Retailer Top 1000 use for CRM services and 86 use the vendor for e-mail marketing, according to the Leading Vendors to the Top 1000. Its clients include shoe retailer Aldo Group, No. 479 in the 2016 Internet Retailer Top 500. 70 retailers in the Top 1000 use Demandware for their e-commerce platform. Demandware’s clients include Pacific Sunwear of California Inc. (No. 339), and Pier 1 Imports Inc. (No. 124).

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