CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
The closeout and overstock wholesaler reports its new site loads four times faster than the previous version and has logged 24% more customer registrations.
DollarDays International rolled out a redesigned web site in July and a four-week review shows a roster of positive results: an 81% decrease in its bounce rate, 24% more customer registrations, a load time four times faster than the old site and a 12% increase in average order value, the company says.
In addition to improving the web site’s load speed and general appearance, Dollar Days improved its mobile accessibility, says Marc Joseph, CEO. “One of our most significant changes was in our mobile presence. Resound Creative designed the site in a manner that allows for responsive viewing, which means our site will resize itself to adapt to any type of device, whether it’s a smartphone or a tablet,” Joseph says.
Last December, the company hired Resound Creative, a Tempe, AZ-based web design firm, to create a redesign strategy for DollarDays.com, focused on user experience and customer satisfaction, the company says.
The site redesign project included an evaluation of each marketing vendor and technology tools the company used, and led to engaging new marketing vendors. Names of those companies were not disclosed.
Dollar Days was founded in 2001 as a closeout and overstock wholesaler and now warehouses more than 300,000 products, from toys and household decor to apparel, electronics, and seasonal merchandise. It originally targeted small retailers but has expanded its customer base. “What was once a strictly B2B space is now wide open for not only businesses, but non-profits and consumers,” Joseph says. Registration is free and required to access product details and pricing.
DollarDays plans to continue using social media for a monthly merchandise giveaway. A $5,000 monthly merchandise donation on Facebook targets causes such as education, homelessness, animal welfare, elder care, teachers and students. “We have connected with a community of over 210,000 on Facebook that is like-minded. They respond to helping others and nominate teachers, shelters, schools, etc., to win the monthly giveaways,” Joseph says.For a free subscription to B2BecNews, a weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry, click here. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly trade magazine Internet Retailer.