August 21, 2014, 11:24 AM

Sports apparel e-retailer Fanatics hires a Williams-Sonoma exec

Matt Madrigal, who also worked at eBay, becomes chief technology and product officer.

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Sports apparel and merchandise seller Fanatics Inc., No. 42 in the Internet Retailer Top 500 Guide, has a new chief technology and product officer.

Matt Madrigal most recently worked as senior vice president for Williams-Sonoma Inc., the home furnishings retailer that is No. 21 in the Top 500. He took over that job in February 2012, according to his LinkedIn profile, and led the company’s e-retail and mobile efforts. In 2013, Williams-Sonoma took in $1.930 billion in web sales, up 16.6% from the year before, according to data from

Before that job, Madrigal worked as Williams-Sonoma’s vice president, information technology and marketing systems, a job he had from October 2009 until September 2010, according to LinkedIn. Previously, he held various positions at eBay Inc., including senior director, international marketing solutions. During his time at eBay, he “led engineering and product for all of eBay’s digital marketing and onsite advertising technology functions, including the analytical and data platforms that powered the company’s global Internet marketing efforts,” his new employer says.

Madrigal will work from San Francisco and report to Doug Mack, CEO of the Florida-based retail chain, which in 2012 had e-commerce sales of $990 million, up 29.6% from 2012, according to

“Matt brings more than 16 years of deep e-commerce expertise and tech innovation to Fanatics with a proven track record of delivering high-quality, scalable products,” says Mack. “As we continue to grow, investing in cutting-edge technology is paramount and Matt’s broad spectrum of experience will significantly strengthen both the consumer and partners sides of our business.”  

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