While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
GoGSG.com distributes more than 20,000 products used in the embroidery, digital imaging, sign-making and screen-printing industries.
GSG Inc., a distributor of equipment and materials used by companies involved in embroidering textiles, screen-printing apparel products and developing digital imaging and various type of signs, is now offering its customers a new e-commerce site at GoGSG.com.
The new site, which launched earlier in the spring, offers more than 20,000 products ranging from $100 gallon containers of screen-printing ink to $5,000 heat-transfer presses and printing machines priced at more than $60,000.
The company, also known as Graphic Solutions Group, first went online in 2008, but relaunched its site this year on e-commerce technology from Insite Software to, among other things, provide for easier site navigation and more purchasing options. Customers can now pay online with credit cards, or register online to initiate contract terms and get invoiced for purchases.
“E-commerce is the best way to not only provide every printer and sign professional with immediate access to our complete line of products, but to allow customers to shop during off-hours,” says president Mark Granberry.
GSG also owns the online graphics-printing products site threadetc.com and graphics equipment distributor j. Harold Distributors, whose products are available through threadetc.com.
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