July 21, 2014, 3:20 PM

New York advertising and digital marketing firm CHR Group acquires an e-commerce design firm

CHR has purchased EmeryMartin Consulting, formerly known as Tellus. CEO Betsy Emery Martin will join CHR as head of e-commerce marketing and business development.

A veteran e-commerce vendor executive has a new home for herself and her web site design and e-commerce consulting firm.

Betsy Emery Martin, CEO of Cincinnati-based web site design and e-commerce consulting firm EmeryMartin Consulting, has been named chairman of the digital practice group of The CHR Group, a New York advertising, marketing and related services company. In addition to being named chairman of CHR, Emery also sold EmeryMartin Consulting, also once known as Tellus, for an undisclosed amount.

Emery Martin, who earlier in her career served as the chief client manager for Fry, an e-commerce design and software company, launched Tellus as a design firm in 2003. Micros acquired Fry in 2008 in deal valued at $31.3 million, and On  Micros was acquired last month by Oracle Corp. in a $5 billion deal.

Tellus provided web site design and e-commerce consulting services to such Top 500 online retailers as Brookstone Inc. (No. 203) New York & Co. (No. 229) and VitaminShoppe.com (No. 207).  

In her new role Emery Martin will oversee the e-commerce-related strategic marketing and new business development for CHR’s entire group of 14 companies. In addition to its latest acquisition of Tellus, CHR also operates Neverstop, a New York retail design firm, JVST, a San Francisco digital advertising and design agency, and other advertising, public relations, design, data analytics and media buying/planning companies.

Emery Martin will be based in Cincinnati.

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