July 16, 2014, 3:22 PM

A Western online marketing firm sets up shop in China

Criteo says it has added 10 new clients in China since opening its office in Beijing this year.

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China’s booming e-commerce arena is attracting technology providers from overseas. A recent example is Criteo, a French company that provides online marketing services and that opened its China headquarters in Beijing earlier this year.

Criteo specializes in retargeting online consumers, showing them display ads related to products they have browsed on retailers’ sites.

Even before Criteo entered China, the company has served several China-based clients for their global business, such as Lenovo Group Ltd, No.44 on the Internet Retailer China 500 guide.

“After several months, we have more than 10 new Chinese clients,” Criteo China’s business development manager Shen Xue tells Internet Retailer. “Besides, we also help many multinational companies display their ads in China, such as our long-time client Booking.com.”

Criteo says it has served more than 5500 e-commerce clients worldwide. They include U.S. retailers Staples Inc. and Macy’s Inc. Staples is No. 4 on the Internet Retailer Top 500 and Macy’s is No. 8.

Founded in 2005, the company raised $250 million through an IPO in the United States in October 2013. Since then it has accelerated its international expansion, particularly in Asia. Criteo now has 16 offices around the world, five of them in Asia.

Readers who prefer to read in Mandarin can find Chinese e-commerce news on dianshang500.com.

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