57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
Bill Brand has been promoted to president of HSN but will also maintain his role of chief marketing officer.
TV and web retailer HSN Inc. has appointed its top marketing executive to be the new president of its HSN division.
HSN, No. 26 in the 2014 Internet Retailer Top 500 Guide, has promoted Bill Brand to president of HSN. Brand will retain his role as chief marketing officer and will continue to report directly to HSN Inc. CEO Mindy Grossman.
In his new role Brand will develop new growth strategies for HSN and will assume responsibility for HSN merchandising, programming and planning. Brand joined HSN in 2006 as senior vice president of programming and over time took on increased responsibility for marketing and new business development, TV operations, creative and digital. He was promoted to chief marketing and business development officer of HSN in 2013.
Prior to joining HSN, Brand spent more than 10 years holding senior executive positions in programming with Lifetime and VH1, and in news management at regional television stations.