More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The incident at the web-only retailer’s largest warehouse destroyed 20% of stock held there and is under investigation for arson.
Apparel retailer Asos Plc. says it is now once again fulfilling orders from its distribution center in Barnsley in South Yorkshire, England.
The retailer, No. 22 in the 2014 Internet Retailer Europe 500, says a fire broke out at its main distribution center on June 20 at 9:50 p.m. local time. The fire did not impact technology, automation or structure of the building, Asos said in a statement. However, around 20% of the stock held in the facility was destroyed. As of May 31 Asos held 159 million pounds ($269.99 million) worth of inventory at cost, of which around 70% was in the Barnsley warehouse. No employees were injured in the fire.
“In order not to disappoint our customers we have temporarily stopped taking orders,” Asos said in a statement after the fire. “When we have clarity on the situation, we will issue a further statement."
Asos, which resumed accepting orders on Saturday, recently issued another statement saying the incident is being investigated by South Yorkshire police for potential arson. “They are treating the incident as deliberate and have commenced a criminal enquiry,” Asos said. “We are cooperating fully with this investigation.”