May 27, 2014, 3:41 PM

Internet Retailer launches an e-commerce news site in Chinese

The debut of follows the release of the Mandarin-language version of Internet Retailer’s China 500, which profiles the leading online merchants in China.

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Chinese online retail executives now have access to global e-commerce news and data in their own language.

Internet Retailer this week launched, a Mandarin-language web site that will report daily on cross-border online retail sales, Western brands and retailers selling online in China, Chinese companies expanding their online sales abroad and best practices of e-retailers from around the world.

The launch follows the introduction this week of Internet Retailer’s China 500 guide in Mandarin. That volume, introduced in English in February, provides details of the online sales, traffic, conversion rate, average ticket and more about the leading web retailers in China, including 410 from China and 90 from overseas. For more information about the China 500, click here.

Spearheading the new Chinese-language web site and the Chinese version of the China 500 is Frank Tong, a Tianjian, China, native who has been Internet Retailer’s senior editor for China since August 2013, based in the company’s Chicago headquarters.

“We’re investing heavily in bringing global e-commerce news to Chinese executives in their own language because of China’s growing importance in global online retailing,” says Molly Rogers, CEO of Vertical Web Media LLC, which publishes Internet Retailer and its Top 500 research guides. “China now leads the world in online retail sales and it’s growing far faster than more mature markets in North America and Europe. We’re committed to closely following this development, and providing reliable data and reporting to both Chinese executives about the rest of the world and our readers in other countries about China.”, which translates as “500 e-retailers” in English, will feature daily updates on e-commerce news from China and around the world, case studies, and analysis of Internet Retailer’s proprietary data from North America, Europe, Asia-Pacific and Latin America. It will also provide opportunities for Chinese readers to comment on and ask questions about the reports on the site. To ensure fast performance of the site for Chinese readers, it is being hosted in Hong Kong. Internet Retailer also has established an account on the Chinese social network Weibo as a way to interact with readers.

Industry executives say Internet Retailer has begun making a name for itself in China for its reporting and data. “Internet Retailer has established itself as an insightful independent source when it comes to global e-commerce research and analyses,” says John W. Spelich, vice president of international e-commerce business development at Alibaba Group, China’s dominant e-commerce company. “We congratulate them on their international expansion and continuing commitment to bringing the world’s fastest-growing and most dynamic e-commerce news to its readers internationally.”

Yang Xiaoying, vice president of strategy at Chinese e-retailer, praises Internet Retailer’s data.   “Internet Retailer’s database is a great information resource and helps us find good international partners,” she says. “Our goal is to bring more overseas brands into China and help Chinese consumers improve their quality of life.”

While based in Chicago, Tong is currently on a six-week reporting and speaking trip in China for Internet Retailer. It began with a presentation this week at the China Cross Border E-Commerce Conference in Shanghai.  Another speaking engagement is scheduled in July at the Global Retail Congress, also in Shanghai.

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