Retailers shift their ad spending from TV, radio and print ads to digital ads.
Retailers use Kwikee to keep in touch with manufacturers and request information via SKU.
Manufacturers can more easily get product images into the hands of e-retailers via a web service launched this month by Kwikee.
The developer, manager and distributer of product images and related data that retailers require from suppliers says its new “vendor portal” includes lists of SKUS from vendors.
“The vendor portal makes the process of supplying images and data to retailers easy because vendors have quick access to required SKU lists,” says Kwikee. “Once a SKU is requested by a retailer, it automatically enters the vendor portal and instantly sends e-mail notifications to the vendor. Vendors with images and data already in Kwikee's national program have their content sent to the retailer automatically.”
Kwikee says retailers typically use its service to check on the status of product requests and otherwise analyze vendors. Vendors can send product samples to Kwikee for image and data collection, the company says.
"Communication is key in large-volume image and data capture projects—from the retailer, to the image and data provider, to the vendors," said Barry Rapp, Kwikee's national sales manager. "Kwikee's vendor portal is the communication device that ties all three groups together to meet the project's goals."