April 8, 2014, 11:43 AM

French flash-sale retailer Vente-Privee reaches 1 million U.S. subscribers

Vente-Privee USA also posted 2013 sales of $50 million, double its 2012 revenue, but still a small fraction of its 1.6 billion euros (US$2.2 billion) in global revenue last year.  

Lead Photo

Vente-Privee grew its U.S. subscriber base to 1 million in 2013 and doubled U.S. revenue to $50 million, the French flash-sale retailer announced today. While a significant gain in the United States, that’s still a small fraction—2.3%—of the 1.6 billion euros (US$2.2 billion) in global revenue the retailer reported in 2013

Vente-Privee began selling in the United States in 2011. Within the past year, three executives have left the company. Katherine Wu Brady, a former CEO and chief operating officer for Vente-Privee USA, in March left for XO Group Inc., the owner of wedding retail and information sites TheKnot.com and WeddingChannel.com. Last year, XO group hired away another Vente-Privee CEO, Michael Steib, and Rue La La hired chief marketing officer Robin Domeniconi.

Today the company also announced it has a new investor: Qatar Holding, the direct investment arm of the government-backed Qatar Investment Authority. Qatar Holding becomes a a significant minority shareholder, joining the company’s founding partners and U.S. private equity firm Summit Partners, which first invested in the company in 2007. Jacques-Antoine Granjon, CEO and founder of Vente-Privee.com and the majority shareholder, says the new investment will bolster the retailer’s position as a leader in European flash-sale retailing.

Vente-Privee, No. 11 in the Internet Retailer Top 500 Europe, surpassed 20 million subscribers across eight European countries in 2013. In 2013, its global sales grew 23% to 1.6 billion euros (US $2.2 billion) from 1.3 billion euros (US $1.79 billion) in 2012. Mobile devices accounted for 35% of its sales. The company also reported a 65% increase in sales events, to 10,100 in 2013 from just over 6,000 in 2012. The retailer offered 800 sales in the U.S. in 2013.

comments powered by Disqus




From The IR Blog


Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...


Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides