March 19, 2014, 1:17 PM

Amazon’s Quidsi relaunches as a grocery site for special diets allows customers to filter products by such restrictions as gluten-free, dairy-free, peanut-free, vegan and kosher.

Lead Photo

The old

Quidsi Inc., an Inc. subsidiary that operates 10 e-commerce web sites including pet supplies store and luxury beauty retailer, has relaunched its grocery site to cater to consumers with specialty food preferences or allergies.

Called, the new site has a wider selection of thousands of natural and organic grocery products than the old one, along with a revamped site search feature that allows shoppers to filter by ingredients or allergens. For example, a customer can use drop-down menus to select peanut-free, dairy-free, tree nut-free, soy-free, gluten-free, kosher, vegan or organic food. On each product page, the web site also highlights in large, red text the characteristics of each product, including all allergens, that is, components that can provoke allergic reactions.

“According to FARE, the organization for Food Allergy Research & Education, about 15 million Americans suffer from food allergies,” says David Zhang, vice president of retail at Quidsi and head of “We know how difficult and time-consuming it can be to sort through grocery options and read long ingredient labels, and hope that our work on will help make it easier to shop for natural and organic products while adhering to the dietary needs of everyone in the house.” customers may also share a shopping cart when shopping across the Quidsi sites,, and, the retailer says. Orders of at least $49 come with free two-day shipping.

Amazon is No. 1 in the Top 500 Guide.

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