The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Ross Clemmow is charged with further developing the department store chain’s web sales domestically and internationally.
Debenhams Plc has promoted Ross Clemmow to the job of e-commerce director. Clemmow joined the U.K.-based department store retailer last summer as divisional trading director of e-commerce.
Debenhams is No. 68 in the 2013 Europe 500 and had Internet Retailer-estimated web sales of $378.9 million in 2012, up 39.1% from a year earlier.
“Online retail sales are increasingly important to Debenhams and in his new role, Ross will continue to develop our digital proposition and help support our strategy of becoming a leading international, multi-channel brand,” says Michael Sharp, Debenhams’ chief executive officer.
Clemmow came to Debenhams from home and general merchandise retailer Argos, where he was director of e-commerce and multichannel strategy. Argos is owned by Home Retail Group, No. 4 in the Europe 500.
Debenhams sells and ships to consumers in more than 60 countries, according to its web site. It has 240 stores across 28 countries.