March 6, 2014, 5:15 PM

Facebook gives the news feed a makeover

The social network says it is bringing the look of Facebook’s mobile news feed to desktop users to make its look consistent across desktop and mobile devices. Display ads will still appear to the right of the news feed on computers.

Lead Photo

Facebook Inc. is revamping the news feed, which is the most prominent place on the social network since it’s the first thing a user sees when he visits Facebook.

The redesign, announced today, brings the look of Facebook’s mobile news feed to desktop users to make Facebook’s look consistent across desktop and mobile devices, Facebook says. That change means Facebook’s desktop users will soon see news feed posts featuring larger images and a different, larger font.

The redesign will not impact any of the social network’s ad formats—including its right rail display ads, which appear to the right of the news feed on desktops, says a Facebook spokeswoman. The ads don’t appear on mobile devices. The social network is not changing any of its ads’ creative specifications or image aspect ratios.

“These changes are visual updates and do not affect how we surface content to people, nor do they change how stories are ranked in news feed,” Facebook writes in a blog post.

The social network says it will roll out the changes in the next few weeks.

The move comes the same day the social network released the results of a Facebook-commissioned GfK Group survey that found that consumers use their devices interchangeably.

The survey of 2,000 U.S. online adults found:

  • More than 60% of adults say they use at least two devices every day; nearly 25% use at least three.
  • More than 40% of adults say that they sometimes start an activity on one device and finish it on another.

The results suggest that marketers—and Facebook—should be presenting content in a consistent way across devices, the spokeswoman says.

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