The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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79% of e-commerce operators in the United States ask for those codes when customers place orders, according to CyberSource Corp. That means that 21% of online merchants have a potential weak spot because they don't ask for those codes before allowing an online purchase to go through. So far, there is no indication that criminals stole those codes from Target or the other chains.
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