March 3, 2014, 11:20 AM

The digital future of stores

(Page 5 of 5)

Although only a few retailers have implemented beacons of any type at this time, the ways they can be used in a retail setting are numerous, experts say. Beacons can be specialized within a store to target consumers with specialized messaging or offers down to the department or aisle they are in, and to track consumers' movements through stores, giving retailers more information about how consumers shop. "A store might include a welcome message with a coupon offer via a beacon by the door and then use another beacon by the jeans section to prompt users to see a fashion video, or a beacon by the cashier to prompt a user to join a loyalty program and receive points for a purchase," says Alex Muller, CEO of GPShopper, a mobile app and site developer that is selling beacons readable by iPhones.



TrueShip (
See why thousands of ecommerce merchants turn to TrueShip for the best in shipping and returns solutions. Standout benefits include support for UPS, FedEx and USPS featuring live-action networking and performance that will help your business grow. Free Trial.

Gorilla Group (
Combining award-winning strategy, design, development, post-launch managed services and hosting, Gorilla delivers innovative end-to-end ecommerce solutions to B2B and direct-to-consumer brands, producing better ROI through the digital channel. Learn more.

comments powered by Disqus




From The IR Blog


Terri Mock / E-Commerce

How online jewelers fared this Valentine’s Day

The key takeaway: Start early, because sales tail off in the last few days before ...


Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...