February 3, 2014, 12:18 PM

A major new phenomenon in e-retail: Customers who only use mobile

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Following are the top 10 digital media properties including retailers (ranked by percent of mobile-only shoppers), total digital monthly unique visitors, desktop visitors (including desktop-only and desktop and mobile), mobile visitors (who also visited on desktop), mobile-only visitors (smartphones and tablets only), and percent of total visitors that is mobile-only, for December 2013, in millions, according to comScore (percentages are not exact due to rounding):

  • Groupon, 45, 13, 36, 32, 72%
  • Pandora, 84, 25, 70, 59, 71%
  • AccuWeather, 37, 11, 28, 26, 70%
  • Zynga, 32, 10, 25, 22, 68%
  • RetailMeNot, 33, 12, 23, 22, 65%
  • Brightcove, 33, 15, 21, 18, 55%
  • NYDailyNews.com, 38, 18, 24, 21, 54%
  • IHeartRadio, 43, 20, 27, 23, 53%
  • Buzzfeed, 54, 27, 35, 27, 51%
  • SheKnows, 40, 20, 24, 20, 50%
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