January 31, 2014, 9:38 AM

Secrets of success of a top m-commerce vendor

(Page 2 of 2)

Mason also says very intelligent mobile professionals are key to Branding Brand’s lead. He says it has been very helpful for recruiting to be in Pittsburgh near Carnegie Mellon University, which offers advanced programs in computer science and mobile commerce.

In December 2013, 39.6% of visits and 18.3% of revenue for 18 select Branding Brand retailer clients were mobile, the company reports.

“Many of our clients have already crossed the 50% mark for mobile traffic, and we expect almost all will get there by the end of this year,” Mason says. “Consumers are spending more time on a multitude of mobile devices engaging with brands to make a purchase. Additionally, mobile devices are often used to research information for an in-store sale—this highlights how traditional bricks-and-mortar retailing is getting increasingly complex. Now, retailers have to provide better experiences across a multitude of touch-points, including the in-store experience, which must be made mobile-ready.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Adrien Henni / E-Commerce

Russian e-commerce: domestic sales slump, Chinese imports soar

There is considerable growth potential, however, as online retail accounts for just 2% of Russia’s ...

FPO

Paul Martecchini / E-Commerce

Questions retailers should ask about web marketing data

Five topics to be addressed when evaluating programmatic advertising options.

Advertisement