More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Growth was especially strong outside of the U.S., with international subscribers growing 79% for the year, Netflix reported today. Total revenue for 2013 was $4.375 billion, up 21% from 2012.
Netflix Inc. ended 2013 on a high note, thanks to a fast-increasing international subscriber base and steady U.S. growth.
For the year ended Dec. 31, 2013, Netflix counted 44.35 million total subscribers, up 33.3% from 33.26 million at the end of 2012, the streaming video and DVD rental provider reported today.
International subscribers now account for a quarter of those customers, or 10.93 million, up about 79% from 6.12 million at the end of 2012, the retailer says. International streaming revenues were up 148% year over year, to $712.4 million from $287.5 million in 2012. Since expanding into the Netherlands last September, Netflix now operates in 41 countries, it says.
Meanwhile, Netflix’s domestic streaming subscribers at the end of 2013 numbered 33.42 million (75% of total subscribers), up 23.1% from 27.15 million in Q4 2012, the retailer says. Domestic streaming revenues were $2.751 billion, up about 26% from $2.185 billion in 2012.
For the fiscal year ended Dec. 31, 2013, Netflix also reports:
- Total revenue was $4.375 billion, up 21% from $3.609 billion in 2012.
- Total streaming revenue was $3.464 billion, up 40% from $2.472 billion in 2012.
- Revenue from domestic DVD subscribers—who pay an additional $7.99 per month to borrow one DVD at a time by mail and may pay $2 more for Blu-ray discs—of $910.7 million, down 19.9% from $1.137 billion in 2012. The total number of DVD subscribers declined 15.7% year over year, to 6.93 million from 8.22 million at the end of 2012.
- Net income was $112.4 million, up 553.5% from $17.2 million in 2012.
For the fourth quarter ended Dec. 31, Netflix reports:
- Total revenue was $1.175 billion, up 24.3% from $945 million in Q4 2012.
- Net income was $48.4 million, up 513% from $7.9 million in 2012.
- Revenue from domestic streaming subscribers was $740.6 million, up 26% from $589.5 million in Q4 2012.
- Revenue from international streaming subscribers was $221.4 million, up 118% year over year from $101.4 million 2012.
- Revenue from domestic DVD subscribers of $213.3 million, down 16% from $254.4 million in Q4 2012.
In response to an investor’s question about Netflix’s new pricing policies—it recently announced it is offering a reduced-rate plan at $6.99 per month—CEO Reed Hastings said the retailer is experimenting to find the right levels for a “good, better, best” pricing tier. That should help the service appeal to more U.S. subscribers as it aims to double its domestic membership base in the coming years, he says.