Lens Direct is projecting year-over-year sales growth of more than 40% this year.
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All three retailers delivered the goods for free to the shopper’s home, or she could pick up the items she ordered in the Sony store. Payment could be made through PayPal, and a shopper without a PayPal account could pay as a guest with a credit or debit card.
EBay created a similar window earlier last year for a New York store of apparel and accessories retailer Kate Spade. In addition to the store window tests, some retail chains are testing eBay Now, an eBay service that provides one-hour deliveries of online orders from stores. EBay in October bought UK-based Shutl, a specialist in same-day delivery, to accelerate the rollout of eBay Now.