Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Industry analysts say the cost of running a web site on a B2B e-commerce technology platform can vary widely, based on such criteria as sales volume, number of SKUs, and the extent of integration with accounting, inventory management and other software. B2B e-commerce software alone can start as low as $25,000 to $30,000, analysts say, with additional costs for integration and other services typically bringing the total for mid-sized companies into a range of $75,000 to $250,000, with some unusually complex deployments running up to $1 million.
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