Retailers shift their ad spending from TV, radio and print ads to digital ads.
BookRenter will share its 5.5 million textbooks with Staples.com customers.
Staples Inc. announced yesterday that it has partnered with textbook platform BookRenter to offer a new textbook rental service through Staples.com. The retailer, No. 2 in the Internet Retailer 2013 Top 500 Guide, earlier this month launched a new ad campaign called “Make More Happen” to show shoppers that it offers more than just office supplies.
The new textbook rental service will further expand Staples’ product offerings, allowing its customers to choose from all of BookRenter’s 5.5 million rental titles at discount rates. The retailer says it hopes the service, along with its newly redesigned web site, will engage students looking for an affordable alternative to buying textbooks, the cost of which has skyrocketed in recent years.
"We recently launched a brand new Staples.com, which features a faster, easier and more dynamic customer experience, all aimed at improving how customers interact with our web site," says Staples’ executive vice president of global e-commerce Faisal Masud. "By providing our customers access to one of the nation's largest and most affordable collections of textbook rentals, Staples is helping to 'make more happen' for students and their families."
BookRenter, a subsidiary of Rafter Inc., launched in 2006 offering discounted course materials through over 5,000 campus bookstores across the country and online at BookRenter.com.
"With Staples' customer base, brand name and decades of experience delivering school materials to students,” says Sara Leoni, vice president of e-commerce at BookRenter, “this partnership allows us to follow through on our mission to make education more affordable and accessible to even more students."
The rental service is now available at BookRental.Staples.com.