Retailers shift their ad spending from TV, radio and print ads to digital ads.
The move comes a few weeks after Answers Corp. acquired the vendor, which measures consumers’ satisfaction with web retailers.
ForeSee Results Inc. president and CEO Larry Freed has resigned.
The move comes a few weeks after Answers Corp. acquired the vendor, which measures consumers’ satisfaction with web retailers. Answers Corp. owns several tools retailers can use to identify and engage with consumers, such as Coupons by Answers.
Don Morrison, ForeSee’s vice president of sales, will serve as ForeSee’s interim general manager, Answers CEO David Karandish announced yesterday in a blog post on ForeSee’s web site. “It’s with sadness that I announce that Larry Freed has decided to step down as president and CEO of ForeSee,” Karandish wrote. “Over the past 12 years, Larry has done a phenomenal job building ForeSee into the industry’s leading platform for customer experience analytics.”
Answers bought ForeSee in December for more than $200 million. At the time, Freed said he and the company’s executive team would stay in place. Freed offered no immediate comment about why he decided to leave.
Freed also wrote that the deal would improve ForeSee’s business by incorporating its data into a broader suite of offerings. “Joining with Answers allows us to be part of a full life cycle solution—from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior,” he wrote in a blog post. “It’s a partnership that makes a lot of sense for our business and for Answers and the suite of companies in its portfolio.”