More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Located near Tulsa, the fulfillment center will help the department store chain ship orders to consumers. The warehouse is scheduled to open in 2015.
Macy’s Inc. will build a fulfillment center next year to support direct-to-consumer shipments for online shoppers.
Macy’s, No. 12 in the Internet Retailer Top 500 Guide, says the 1.3 million square-foot warehouse will be located about 12 miles north of Tulsa, OK. Construction begins in spring with the opening expected in 2015. Macy’s says the facility will cost $170 million.
Macy’s last year took in an Internet Retailer-estimated $3.168 billion worth of e-commerce sales, up 41% from the year before, according to the Top 500 Guide. The department store chain fulfills direct-to-consumer orders from some 500 stores and warehouses in Goodyear, AZ, Portland, TN, and Martinsburg, WV.
“The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently,” says Terry J. Lundgren, chairman, president and CEO of Macy’s. "Customers today are shopping whenever, however and wherever they prefer, via stores, desktops and mobile devices, and we continue to invest to meet the customer demand.”
Macy’s says the new Tulsa-area warehouse will employ 1,500 full- and part-time workers.