Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Emerald will pay $335 million for George Little Management, which acquired the Internet Retailer-branded events last year.
Conference operator Emerald Expositions Inc. will acquire George Little Management LLC for $335 million in a deal expected to close in January 2014. George Little Management (GLM) is the owner and operator of Internet Retailer Conference & Exhibition and IRCE Focus: Web Design + Mobile Commerce. GLM acquired those events from Vertical Web Media, the owner of Internet Retailer, in November 2012.
Emerald Expositions operates more than 65 trade shows and events spanning industries including general merchandise, sports, jewelry, building, healthcare and more. GLM produces more than 25 events annually, including the Internet Retailer shows.
“I am excited about the opportunities for customers and employees of both companies that will result from bringing these two high-quality portfolios together,” says David Loechner, CEO of Emerald Expositions.
“This transaction demonstrates the strength of GLM's shows that have grown successfully thanks to the effectiveness of the GLM team and Providence's support,” says Charles McCurdy, CEO of GLM. McCurdy and Providence Equity Partners, a private equity firm, bought GLM in 2011 for $173 million.