Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
The web now accounts for 3.5% of total sales for the auto parts chain retailer.
AutoZone Inc. had a chrome-plated first quarter online.
For the first quarter of fiscal 2014 ended Nov. 23, AutoZone, No. 129 in the 2013 Internet Retailer Top 500, reported:
- Online sales of $74.0 million, up by 74.9% from $42.3 million in the first quarter of fiscal 2013. E-commerce revenue includes all sales from AutoZone.com; AllData.com, which sells diagnostic and related repair work software; and AutoAnything.com, an online auto parts retailer whose purchase was completed in early 2013.
- Total sales of $2.09 billion, a 5.0% increase from $1.99 billion in the first quarter of fiscal 2013.
- Comparable-store sales increased 0.9%.
- Net income of $218.1 million, up by 7.2% compared with $203.4 million in the same period last year.
The web accounted for 3.5% of total sales for the quarter, compared with 2.1% in the prior year period.
Bill Rhodes, chairman, president and CEO, says that, in the first quarter, AutoZone “rolled out an exciting, new version of our electronic parts catalog, and we grew sales across our digital commerce businesses.”
During the first quarter, AutoZone opened seven new stores in the U.S., one in Mexico and one in Brazil. The company has 4,843 stores in 49 states, the District of Columbia and Puerto Rico in the U.S., 363 stores in Mexico, and four stores in Brazil for a total count of 5,210.