December 6, 2013, 12:10 PM

Backcountry.com buys a European outdoor gear e-retailer

The Liberty Interactive property expands in Europe by acquiring Bergfreunde.de.

Lead Photo

Backcountry.com Inc., an online merchant that sells sporting goods, has bought Germany-based Bergfrende.de, which sells mountain climbing and hiking gear. 

Bergfreundel becomes the first European online specialty store for the Utah-based Backcountry.  The e-retailer operates six other sporting gear and apparel specialty stores including Dogfunk.com, CompetitiveCyclist.com, SteepandCheap.com, WhiskeyMilitia.com, Chainlove.com and MotoSport.com.  Backcountry is  a subsidiary of Liberty Interactive Corp., No. 5 in Internet Retailer’s 2013 Top 500 Guide.

“This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business,” says Backcountry CEO Jill Layfield, 

The Germany-based retailer will continue to operate as Bergfreunde.de, but Layfield says the two retailers have begun to discuss ways to collaborate. 

According to data from Internet Retailer’s Top500Guide.com Liberty Interactive Group, which also owns QVC, reported that its non-QVC e-commerce business (which includes BackCountry.com and other retail sites) increased 11.1% in 2012 to $1.50 billion from $1.35 billion.  Operating income declined 0.9% during 2012 to $1.12 billion.

comments powered by Disqus

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

FPO

Jill Puleri / E-Commerce

Still time to update e-commerce before the holidays

The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as ...

Advertisement

Advertisement