December 6, 2013, 12:10 PM buys a European outdoor gear e-retailer

The Liberty Interactive property expands in Europe by acquiring

Lead Photo Inc., an online merchant that sells sporting goods, has bought Germany-based, which sells mountain climbing and hiking gear. 

Bergfreundel becomes the first European online specialty store for the Utah-based Backcountry.  The e-retailer operates six other sporting gear and apparel specialty stores including,,,, and  Backcountry is  a subsidiary of Liberty Interactive Corp., No. 5 in Internet Retailer’s 2013 Top 500 Guide.

“This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business,” says Backcountry CEO Jill Layfield, 

The Germany-based retailer will continue to operate as, but Layfield says the two retailers have begun to discuss ways to collaborate. 

According to data from Internet Retailer’s Liberty Interactive Group, which also owns QVC, reported that its non-QVC e-commerce business (which includes and other retail sites) increased 11.1% in 2012 to $1.50 billion from $1.35 billion.  Operating income declined 0.9% during 2012 to $1.12 billion.

comments powered by Disqus



From IR Blogs


Lauren Freedman / E-Commerce

Let me tell you what I want

When the shopper controls the information she receives, she buys more and unsubscribes less.


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...