December 5, 2013, 12:49 PM Sociable climbing

More than a million consumers have shared their content with Urban Outfitters.

Lead Photo connects with its audience on many social levels, such as through Instagram photos of fans wearing its gear, a regularly updated blog and music playlists, among other features. In September the chain retailer launched an updated iOS app that includes its new Urban On program that offers shoppers more ways to interact with the brand online and offline, says Corinne Suchy, director of e-commerce. "We know that our customers are extremely active on social media and Urban On provides them an easy and fun way to engage, by earning exclusive access to everything UO for completing challenges such as using certain hash tags on Twitter," Suchy says. "Over one million Instagram followers are now contributing content on our site, featured in a shop-able gallery."

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