December 5, 2013, 12:37 PM

CafePress.com: Better suggestions

CafePress uses data consumers share through Facebook to make better product suggestions.

Lead Photo

CafePress late last year launched Likeable Gifts, a Facebook application that sifts through a consumer's Facebook friends to suggest products that might appeal to his friends. The application shows him suggestions for products he might be interested in, based on his interests, and gift ideas for his family and friends. The tool notes the keywords, pulled from his and his friends' Facebook activities, which guided the suggestions. For instance, it might note that "Mike Davis likes boating, partying and traveling." It then would suggest items in line with those interests, which, for Mike might be a tote bag that can be customized with his boat's name. "Social unlocks the key to valuable data that speaks to the heart of the consumer," says Bob Marino, the retailer's CEO.

The Special December Hot 100 Issue is Available in:
PRINT
DIGITAL
PRINT & DIGITAL BUNDLE

To View a Sample Profile: Click Here

To View the Entire List: Click Here

comments powered by Disqus

Advertisement

Advertisement

From The IR Blog

FPO

Scott Stone / E-Commerce

How to turn friendly fraud into customer loyalty

Understanding the various kinds of fraud allows a merchant to strengthen ties with honest shoppers ...

FPO

Mike Cassidy / E-Commerce

Amazon Prime Day’s halo effect for other e-retailers

Four strategies that can help competitors compete with Amazon on Prime Day.

Advertisement

Advertisement