The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Alibris calculates the best price for a bundle of textbooks, speeding students through the shopping process.
Realizing that college students are most concerned about convenience and saving money when they turn to the web to buy textbooks, online bookseller Alibris has added a feature to help them fill all their class needs at once, says general manager Madhav Mehra. With "best price" bundles, a student can enter the ISBN numbers of all the books she's looking for and receive a list optimized for the best price and quality among the new and used titles in Alibris' marketplace. Then, in one click, she can add all of them to her cart. The retailer is also working on a new feature to help point out the differences in textbook editions to students to help them decide whether the cheaper, older version will do or if the latest book is a must, Mehra says.
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