The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Internet Retailer releases its new Complete Guide to E-Commerce Technology.
Internet Retailer has just published the fourth edition of its Complete Guide to E-Commerce Technology, responding to the online retailers’ steadily increasing investments in new technology and services, and the significant rise in the number of vendors serving web merchants in each of 23 core categories detailed in the volume.
The Complete Guide to E-Commerce Technology, 2014-15 edition contains detailed data for each of the 1,650 e-commerce application developers and service providers profiled, an increase of 37.5% from 1,200 vendors in the previous edition published two years ago. Profiles include a vendor’s entry-level or typical pricing, customers, product and service descriptions, and a corporate profile.
The increase in the number of vendors researched and profiled in the new Complete Guide to E-Commerce Technology reflects the fact that companies in both business-to-consumer and business-to-business e-commerce are spending significantly more on technology and related services. For example, 67% of B2B e-commerce executives surveyed recently by Forrester Research Inc. and Internet Retailer say they expect their technology budgets to increase this year, and 49% say that they will upgrade within 18 months the e-commerce platform they use to sell online to other companies, government agencies and educational institutions, the major B2B buyers. In another recent Internet Retailer survey of retailers’ e-commerce technology spending plans for 2013, more than 60% of respondents indicated they expected to spend at least 10% more on new technology and services, including 10% who planned to increase spending by more than 50%.
The increase in the number of companies covered in the 2014-15 Complete Guide to E-Commerce Technology reflects the continued growth of the U.S. e-commerce market, which Internet Retailer estimates could grow 16% and reach $261.4 billion in 2013.
In all, the new Complete Guide to E-Commerce Technology covers e-commerce application developers and service providers in 23 core categories ranging from content management, e-commerce systems, fulfillment and web analytics to affiliate, e-mail and search engine marketing.
Expanded vendor coverage also is reflected in two of the fastest-growing sections of e-commerce: mobile commerce and social media. In 2013, mobile retail sales for the 358 U.S. merchants ranked in Internet Retailer’s Mobile 500 will grow about 67% and reach $25.4 billion, up from $15.2 billion in 2012. When the $8.8 billion in U.S. mobile commerce sales for eBay are included, total U.S. mobile retail sales will grow about 64% to $34.2 billion this year from $20.9 billion in 2012, according to the Mobile 500. In the forthcoming Social Media 500, which Internet Retailer will publish early next year, preliminary figures show the web site traffic the Social Media 500 receive from Facebook, Twitter, Pinterest and other channels is up 22% to a combined 47.5 million monthly unique visitors from 38.9 million.
In the Complete Guide to E-Commerce Technology, the number of mobile commerce developers and service suppliers covered in the publication grew 41% to 329 while the number of social media vendors increased 168% to 214.
The 2014-15 Complete Guide to E-Commerce Technology is available by clicking here.