An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
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“Our customers can now give the convenience of unlimited two-day shipping to family and friends—it’s a gift that can be enjoyed all year long,” says Greg Greeley, vice president of Amazon Prime. Recipients of a Prime Membership are notified by e-mail on the date specified by the buyer, Amazon says.
Whatever deals retailers offer, they better deliver the goods when they promise, suggests another survey. 89% of U.S. consumers say they are likely to shop with another retailer in the future if an item is delivered late, according to an online survey of 1,000 U.S. adults conducted Oct. 10-13 by KRC Research on behalf of consultancy Capgemeni. And if the desired item isn’t in stock online, 73% of the survey respondents say they will purchase it from another retailer in the first place.