Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Meanwhile, at least two retailers aim to keep Thanksgiving strictly about feasts and football. Both Costco, No. 16 in the Top 500 and Nordstrom, No. 28, publicly announced they will not open their stores on the holiday.
However, with 33 U.S. million consumers projected to pull out their pocketbooks on Nov. 28, such stalwarts may be tempted to change their tune come Thanksgiving 2014.