Guess is stepping up its digital marketing in hopes of connecting with a younger audience.
Fans of ESPN can purchase licensed products at the new site.
Dick’s Sporting Goods is now the official e-commerce provider for sports television network ESPN. The two companies announced a multiyear agreement this week in which Dick’s will serve as the exclusive online retailer of licensed merchandise and sporting goods for ESPN.
Consumers who click the Shop button on ESPN.com are now automatically directed to the ESPN Fan Shop section of DicksSportingGoods.com. In the coming months, ESPN will integrate shopping capabilities through Dick’s on its other web sites and mobile destinations, including ESPN The Magazine, ScoreCenter, GameCast and WatchESPN.
"This groundbreaking collaboration with ESPN blends sports content and commerce," says Lauren Hobart, senior vice president and chief marketing officer at Dick’s Sporting Goods. "Dick’s is excited about this dynamic multichannel approach, which includes traditional and nontraditional marketing and e-commerce, to better serve the needs of athletes and fans everywhere."
Dick’s, No. 94 in the 2013 Internet Retailer Top 500 Guide, grew its web sales 46% in 2012 to around $278 million and in the second quarter of 2013 posted an increase in e-commerce sales of about 9.3% to $86 million. At the retailer’s annual investor’s day event in September, CEO Edward Stack said he expected the company to bring in more than $1 billion in annual e-commerce revenue by 2017.