Mobile accounted for 25% of Ulta's e-commerce revenue during Q2.
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Mobile commerce is expected to grow to more than $25 billion and make up more than 10% of total e-commerce this year. The winners in mobile will exemplify the understanding, focus and commitment required to be successful in mobile.
Jeremy Black is director of retail at Xtreme Labs, a mobile strategy and product development firm, which was recently acquired by Pivotal.