57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
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The group’s projection, released earlier this month, followed several others that also anticipate double-digit e-commerce growth from holiday shoppers. EMarketer, a market research firm, says that U.S. holiday e-retail sales will increase 15.1% this year compared with 2012. Deloitte LLP predicts a 12.5% to 13% increase in U.S. non-store (primarily online) sales.
In November and December 2012, e-retail sales grew 13.7% over the prior year to $42.3 billion, according to comScore Inc.