October 23, 2013, 2:42 PM

Sports apparel firm Under Armour hires a global e-commerce chief

Jason LaRose held a similar job at Express.

Thad Rueter

Senior Editor

Lead Photo

Jason LaRose speaking earlier this year at an Internet Retailer conference.

Sports apparel manufacturer Under Armour Inc. has a new executive in charge of its online retailing. Jason LaRose becomes senior vice president, global e-commerce for the company that holds the No. 143 spot in the 2013 Internet Retailer Top 500 Guide.

LaRose comes from Express Inc., No. 97 in the Top 500, where he worked from September 2011 until October 2013 and was the apparel retailer’s senior vice president of e-commerce. Before that, he worked as vice president, multichannel and international business, for Sears Holdings Corp., No. 6 in the Top 500.

LaRose “will oversee the global standard for all online consumer experiences and will be responsible for driving web business and strategies to further connect with the brand's core consumer,” Under Armour says.

Under Armour also announced the following appointments and hire:

• Kip Fulks as president of product. He remains chief operating officer.

• Henry Stafford as president of North America. He was the company’s senior vice president, apparel, outdoor and accessories.

• Susie McCabe as senior vice president, global retail. Her previous job was president, Latin America, for Ralph Lauren.

LaRose spoke earlier this year at the Internet Retailer Web Design and Usability Conference about customer engagement and online marketing.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement

Advertisement