Target also leads the pack when it comes to paid search spending, a new report finds.
Catapult arms retailers with the technology required to deliver personalization and targeting at scale
CHICAGO—Oct. 17, 2013— Consumers have spoken, and now it’s time for retailers to act.And armed withVibes’ upgraded Catapult (cloud-based Mobile Relationship Management Platform), they can – by delivering targeted, personalized mobile marketing experiences.
Recent research reveals the consumer tide is shifting – 89 percent of smartphone users are likely to sign up to receive mobile messages from retailers if they are personalized. Unfortunately, retailers still lag behind – only 18 percent of smartphone users say they frequently receive personalized mobile messages from retailers and brands, unveiling a huge opportunity for marketers.
Catapult is the only true mobile relationship management platform available that enables retailers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple’s Passbook and Google Wallet, and post-click engagement. Now, with the addition of advanced segmentation, targeting and personalization across all these mobile channels, retailers can create even closer connections with their most valuable customers through smart, targeted mobile experiences.
“Personalization is about having relevant content delivered at exactly the right time to each individual customer,” said Jack Philbin, co-founder and CEO of Vibes. “As a marketer, you need technology to manage millions of personalized experiences for your different types of customers. Catapult provides the tools marketers need to manage all of their mobile relationships at scale.”
New Mobile CRM Features
The new Mobile CRM features in Catapult Mobile Relationship Management platform are built for marketers who are looking to leverage real-time CRM data for segmentation, targeting and personalization. Key Mobile CRM capabilities now available in Catapult include:
- Targeting and segmentation: Marketers create target lists based on demographic, preferences and behavioral filters, and then use them for ongoing mobile marketing program execution.
- Data Integration: Open API architecture makes it easy to augment mobile database information with CRM data and other third-party databases.
- Reporting and analytics: Real-time insights and analysis on program activity, including A/B testing and database engagement performance, across mobile channels and campaigns.
Vibes pioneered Mobile Relationship Management — the convergence of mobile technology, strategy, execution and data to deliver personalized mobile experiences throughout the customer journey – starting back in April 2011. This early experience and leadership began the two-year journey working with some of the nation’s largest retailers to build the next generation of Catapult.
In May 2013, Gartner Research recognized Vibes as one of only five technology companies in its “Cool Vendors in Mobile Marketing” report for its integrated mobile marketing platform and depth of carrier relationships. Vibes has also been named a finalist for Catapult in two Mobile Excellence Award categories: Best Delivery Platform for Mobile and Best Mobile Innovator.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult mobile relationship management (MRM) platform enables brands, agencies and media companies to launch a wide range of mobile solutions. Using Vibes’ MRM approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. Vibes has delivered more than 3 billion mobile experiences on behalf of customers that include Sears, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.