October 16, 2013, 12:48 PM

Twitter earns $153.4 million from ads in the third quarter

But the social network also reports a $64.6 million net loss.

Lead Photo

Twitter Inc., the social network that plans to go public, has reported a 123% year-over-year increase in ad revenue for the third quarter, but remains unprofitable.

The social network generated $153.4 million in ad revenue in the third quarter, up from $68.7 million in the same period a year earlier, according to a filing with the U.S. Securities and Exchange Commission. Twitter’s net loss grew to $64.6 million from $21.6 million a year earlier.

Twitter says it will list its shares on the New York Stock Exchange. That decision comes nearly a year and a half after Facebook began trading on the tech-heavy Nasdaq exchange.

For the third quarter ended Sept. 30, Twitter also reported:

  • $168.6 million in total revenue, up 104.9% from $82.3 million from the same period 2012. 
  • Mobile advertising accounted for roughly 70% of advertising revenue, or roughly $107.4 million, in the third quarter, up from about 65% in the second quarter.
  • 232 million monthly active users, up about 38.9% from 167 million in the same period a year earlier.
  • 176 million consumers, about 76% of Twitter’s monthly active users, accessed Twitter from a mobile device, compared with about 115 million consumers, or 69% of its monthly active users, in the same period a year earlier.
  • 100 million daily active users.

For the first nine months of 2013, Twitter reported:

  • $422.2 million in total revenue, up 106.3% from $204.7 million in 2012. 
  • $374.9 million in advertising revenue, up 120.5% from $170.0 million in the same period a year earlier.
  • $133.9 million net loss, up from a $70.7 million loss a year earlier.
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