The founder of the e-commerce platform providers had been expected to stay on after Marketlive merged with Shopatron to form Kibo.
The partnership means that Magento customers can intelligently manage any existing parameters on their website and pull these directly into TagMan’s user interface.
London & New York, 9th October: TagMan, the leading global Tag Management System, Marketing Data, and Marketing Attribution provider has today announced its partnership and integration with ecommerce software and platform solutions provider, Magento.
Magento’s ecommerce platform and Connect marketplace enable businesses to manage and control their ecommerce stores with flexibility and tailored solutions. By installing and integrating TagMan’s IntelliTag onto their sites via Magento’s Connect marketplace, retail brands including Nike, The North Face and Paul Smith will be able to self-implement TagMan’s full tag management and marketing data management functionality, including attribution modelling and reporting, directly through the Magento interface.
Steve Murphy, Director of Strategic Partnerships at TagMan said: “We’re excited to be integrating TagMan with Magento. Several TagMan customers are already using TagMan and Magento simultaneously. Bringing the two together will drive significant efficiency, ease of use, and ROI for our global customer base.”
The TagMan Magento extension allows users to dynamically create their own custom data layer by connecting their site data to TagMan and their marketing partners in a way that makes the most sense to their business. The partnership means that Magento customers can intelligently manage any existing parameters on their website and pull these directly into TagMan’s user interface where users can see results from their marketing partner services faster, drive more traffic to their website and increase sales though more agile marketing.
TagMan is a leading global Tag Management System (TMS,) Marketing Data, and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry’s first Marketing Data Platform (MDP,) providing access to TagMan’s marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data. More than 350 enterprise websites across all major industries make TagMan their go-to partner including clients like Vodafone, Travelocity, Spotify, John Lewis, Virgin Atlantic, The Body Shop, Air New Zealand, Debenhams, DIRECTV, TiVo, and Tesco Mobile. Find out more at www.tagman.com.