The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
The new hires follow an $11.1 million funding round in May.
E-retailer Poppin, which sells colorful office supplies exclusively via the web, has hired five executives that will support multichannel growth, the company announced today. The move follows a Series B funding round last May, in which the retailer raised $11.1 million. In addition to hiring, the funding is going towards buying inventory and advertising, including Poppin’s first national TV ad campaign which premiered last month, a spokeswoman says.
The five executives are: Michael Chauliac, vice president of marketing; Dan Grskovic, vice president of global accounts; Jesse Liu, vice president of merchandizing; Jimmy Abbott, vice president of finance; and Kennedy O’Grady, vice president of operations. Collectively, they have experience working with such retail brands as Victoria’s Secret, Moleskin, Macy’s Inc.’s Bloomingdales, Target Corp., Amazon.com Inc.’s Zappos, Martha Stewart, Bluefly Inc., ideeli Inc. and Totsy.com, according to Poppin.
“Having been initially designed to be an e-commerce company, all of these hires will have a direct impact on our e-commerce business, but marketing has the most direct impact on the e-commerce experience,” the spokeswoman says. Chauliac in particular will be in charge of the customer acquisition strategies across all channels, including managing the look and feel of Poppin’s e-commerce site, she says.
“These senior leaders have the expertise to support key areas of our business including marketing, business development, merchandising, finance and operations,” says Poppin CEO Randy Nicolau. “With this team in place, Poppin is equipped to scale a customer-focused, multichannel strategy, which is essential to success in the office product space.”