Retailers shift their ad spending from TV, radio and print ads to digital ads.
Intershop launches first Linen House B2C online shop Fully Intershop Managed Services based, multi-year contract Multiple initiatives already in progress on the new platfo
Melbourne, Australia, October 15, 2013 – Intershop Communications APAC today announces that the first Linen House direct to consumer online store at www.linenhouse.com has been successfully launched on the Intershop e-commerce platform via a Software as a Service (SaaS) licensing model.
The Intershop team based in Melbourne architected and managed this project in conjunction with Linen House’s own internal group, planning not just for a single local web shop, but a true global digital commerce platform that can be leveraged for future online initiatives worldwide as required. Linen House is leveraging an Intershop managed virtualized infrastructure that is being run by Intershop via a 24 x 7 x 365 Managed Services based agreement.
The Linen House online store features a number of Intershop enabled customizations and unique extensions, such as a simplified user registration, enablement of multiple payment gateways, the leveraging of Australia Post’s eParcel shipping and address validation, AccPac ERP, MailChimp, Solr Search and Google Analytics. A responsive web design that provides an optimal viewing experience across a wide range of devices – from mobile phones to desktop computer – was also included in this first launch.
All products, catalogues, orders, customers, content, store promotions and e-mail marketing campaigns are managed with ease by non-technical Linen House staff through the Web based Intershop back office. Scott Duncan, E-Commerce Manager at Linen House stated, “By working with Intershop, we have been able to successfully launch our first online store with limited impact on our core day-to-day business operations. We are very confident that Intershop is the right partner to help us grow in the new world of online retail.”
Linen House is already looking towards future projects with Intershop. Aura Home, a separate division of the company, is already being migrated to the Intershop SaaS solution by the end of Q3 2013. Plans are already in place to expand both of these online offerings internationally in 2014 as well.