They also are more likely to become repeat buyers, Forrester Research says.
Target led Internet Explorer tests and tied with CDW for the Firefox lead.
Target.com had the best availability score for Internet Explorer testing among large retailers tested in September, says Compuware. The retailer posted 100% availability in Internet Explorer tests. Target.com and CDW.com led Firefox availability tests, tied at 99.98%.
Costco.com finished in second place in Internet Explorer testing with an availability rating of 99.99%. Amazon.com and CDW.com tied in third at 99.98% and Williams-Sonoma finished fifth at 99.96%.
With a 99.96% availability score for September, Costo.com and Williams-Sonoma.com tied for third place in Firefox testing, following Target and CDW. Walmart.com finished fifth at 99.93% availability.
The average Internet Explorer availability score among the 21 retailers measured in September was 99.69%. The same group of retailers produced an average Firefox score of 99.68%.
Availability is determined by the percentage of tests in which the retailer’s web site loads correctly.
Click here for the full test results.