A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Agreement Gives Retailers New Ways to Interact with Shoppers Through Scanbuy’s SmartCode Technology Applied to QR Codes and NFC Technology
Shopper Marketing Expo, Booth 828—October 8, 2013— FineLine Technologies, Inc. and Scanbuy, Inc. today announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
FineLine’s unique in-store merchandising service enables retailers to control the use of Scanbuy mobile codes but more importantly to leverage the customer engagement opportunities the codes create. The integrated solution from FineLine and Scanbuy provides a unique in-store merchandising service enabling retailers for the first time to have their own customized mobile codes applied at the point of product manufacturing. Equally important, it enables retailers to leverage customer engagement opportunities that codes on product make possible. The comprehensive service provides everything retailers need to rapidly implement their own store-branded QR/NFC product marketing programs including mobile microsite design, product and shelf labeling, a vendor compliance program to manage all content, and integratable analytics.
Mobile codes and NFC triggers can be used by retailers to deliver mobile content such as accessory ideas, promotional videos, cross promotions or product information, and much more—all aimed to shorten the sales cycle and drive brand engagement.
“With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time,” said George Hoffman, CEO, FineLine Technologies. “This is an important element in a retailer’s strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives.”
Using its turn-key FastTrak web solution which provides 5 billion ticket/labels to over 15,000 global retail vendors, FineLine can now empower leading retailers to integrate mobile engagement technology into their product packaging at the manufacturing source.
“Through our collaboration with FineLine, retailers can now use our SmartCode technology to not only create smarter retail experiences by dynamically delivering compelling and timely content to shoppers,” said Mike Wehrs, president and CEO of Scanbuy, “but they can also create new opportunities, build brand loyalty and continue to nurture the customer lifecycle.”
Leading companies around the world take advantage of the ScanLife platform to enhance customer engagement, increase sales, extend advertising and marketing campaigns, and develop greater loyalty among mobile consumers. Through ScanLife, companies can examine important data points with each scan such as previous interest, age, gender, and scan location with the user’s prior consent, as well as device type, and operating system and more. Firms can use that information to deliver highly customized mobile experiences instantaneously and evaluate the effectiveness of promotional campaigns in near real-time.
FineLine and Scanbuy will be conducting live demonstrations of the ScanLife mobile engagement platform at booth 828, at the Shopper Marketing Expo, Oct. 8-10, at the Navy Pier in Chicago.
About FineLine Technologies
FineLine Technologies provides variable data ticketing and mobile solutions for retailers, suppliers, and manufacturers throughout the world, with products ranging from barcoded tags to RFID, RF and NFC integrated ticketing and labeling applications. With headquarters in Atlanta, Georgia, the company owns and operates facilities in the U.S., Canada, Hong Kong and Shenzhen, China and is a licensee of the ClikGenie mobile technology. For more information please visit us at www.finelinetech.com.