The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Consumers that pay with PayPal at nine online stores automatically get the deal.
Just as candy corn starts hitting store shelves everywhere, eBay Inc.’s PayPal is getting a jump on holiday promotions. The payments processor announced yesterday it will give free two-day shipping in the United States to online shoppers who pay with PayPal on nine e-commerce sites. Those sites are owned by the following eight retailers: Levi Strauss & Co., No. 397 in the 2013 Top 500 (offer will appear on the company’s Levi’s and Dockers sites); Aeropostale Inc., No. 111; The Sports Authority Inc., No. 245; Dick’s Sporting Goods Inc., No. 94; Kenneth Cole Productions Inc., No. 494; iRobot Corp., No. 444; Shop PBS, No. 499; and Maurices.com, which is owned by No. 140 Ascena Retail Group Inc.
PayPal declines to say when the offer ends, only calling it “limited,” though a spokesman says it may decide to run a similar promotion later depending on the feedback from customers and merchants. The company worked with eBay Enterprise, the e-commerce technology arm of eBay Inc., to select the nine retailers from among eBay Enterprise’s clients, the spokesman says. PayPal decided to offer free shipping, for which it will cover all costs, because both consumers and merchants view shipping as a pain point, he says.
“We have discovered that, while many focus on the time between Thanksgiving and Christmas as the holiday shopping season, it actually begins much earlier—September 30, according to our data,” the spokesman says. “Because of this, we feel like it is the perfect time to offer this type of promotion.”