Retailers shift their ad spending from TV, radio and print ads to digital ads.
Apple led Internet Explorer tests.
Apple Inc.’s e-commerce site posted the best Internet Explorer and tied with Costco’s for the Firefox response time lead in September, says Compuware.
Apple.com produced the best Internet Explorer access time among 21 large web retailers tested in September, according to Compuware. Last month, the e-retailer posted an average Internet Explorer load time of 0.54 seconds. Apple.com tied with Costco.com for the fastest Firefox response time with an average of 0.46 seconds.
Costco.com finished in second place in Internet Explorer tests at 0.68 seconds, followed by Amway.com (1.30 seconds), Walmart.com (1.54) and HPShopping.com (1.60).
HPShopping.com finished third in last month’s Firefox response time tests, behind Apple and Costco, with an average of 1.10 seconds. Amway.com (1.17) came in fourth, followed by Target.com (1.31).
The average large retailer’s high broadband response time for a shopper using Internet Explorer in September was 2.60 seconds, the Compuware study shows. The average Firefox response time among the same group of 21 retailers was 2.03 seconds.
Response time is the average time it takes to fully download a web site’s content.
Click here for the full test results.