More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
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Purchases via tablets are likely to grow, given the trends in consumers’ hardware preferences. Worldwide PC shipments dropped 11% year over year in Q2 2013, research firm Gartner Inc. finds. This marks the fifth consecutive quarter of declining shipments, which is the longest duration of decline in the PC market’s history, Gartner says. The research firm predicts tablet shipments will grow 70% in 2013 over 2012, and says the number of tablets shipped will surpass the number of PCs (desktops and laptops) shipped in 2017. The proliferation of lower-priced tablets and their growing capability is accelerating the shift from PCs to tablets, Gartner says.
More data and analysis on global mobile commerce programs is available in The 2014 Mobile 500. The research publication is available in three formats: print, digital and as part of the all-new and completely updated Top500Guide.com. Information on how to order is available here.