Retailers shift their ad spending from TV, radio and print ads to digital ads.
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With Volusion’s improved focus on technology and additional I.T. staff, along with its new Mozu platform, the company says it hopes to retain such customers for the long term.
One that it may win over is John Olson, president of Sunplay, an online retailer of pool and spa products with a single store at its home base in Ogden, UT, who has also says he has experienced several months with little if any Volusion site outages. With that improved technology performance, Olson says he’ll give Mozu strong consideration as he looks for a new e-commerce platform to match his growing online sales, now at over $5 million. “We have been looking at different platforms to address the customization we need as we grow,” he says. “We need the customization the new Mozu platform could offer."