September 24, 2013, 10:50 AM

Mobile commerce comes of age

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With a lot of its future growth hinging on mobile commerce, RueLaLa.com is becoming a “mobile-first” company, says vice president of mobile Michael Putnam. Retailers that adopt the mobile-first philosophy typically first consider how a change will affect smartphone and tablet shoppers, and let mobile design changes guide revisions to their desktop sites. “Our customers are going more mobile all the time and we are going where they are,” Putnam says. “We have made mobile commerce a strategic priority, it’s been a huge change for the business.”

More data and analysis on how U.S. web merchants are launching or expanding their mobile commerce programs is available in The 2014 Mobile 500. The research publication is available in three formats: print, digital and as part of the all-new and completely updated Top500Guide.com. Information on how to order is available here.

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