The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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The retailer this month announced several updates in time for the holiday season including speedier buy online, pick up in store and ship to store services. Buy online, pick up in store orders on Toysrus.com are now ready for pick-up in less than an hour, down from three hours previously. Ship to store orders are now available for pickup in five to 10 days, improving the fulfillment time from the typical seven to 14 days, the retailer No. 30 in the Internet Retailer Top 500, says. The retailer this fall also will equip its stores with additional in-store pickup locations by enabling consumers to check in to pick up their goods at kiosks that before were only used for accessing and creating wish lists.
Additionally, later this fall, the e-mails Toys ‘R’ Us sends shoppers informing them that their items ordered online are ready to be picked up in stores will include a map of where the pickup location is within the store they are headed to. And, as it did last year, the retailer will also offer free layaway through Dec. 15. However, new this year, and added in time for the holidays, is a feature that lets shoppers make payments towards layaway orders at ToysRUs.com after they put items on layaway in a store.
In August, Toys ‘R’ Us announced it would match in its stores the web prices of 11 other merchants including: Walmart.com, Target.com, BestBuy.com, Sears.com, Kmart.com, BuyBuyBaby.com, Meijer.com, FredMeyer.com, Diapers.com, BabyDepot.com and Amazon.com (excluding the Amazon marketplace, through which retailers other than Amazon sell on Amazon.com). Toys ‘R’ Us stores also match prices on its e-commerce sites, ToysRUs.com and BabiesRUs.com, it says, though not for its online-only deals. Nor will it match competitors’ online prices during the Thanksgiving holiday shopping period, from Sunday, Nov. 17, to Cyber Monday on Nov. 25, when it will be running other exclusive promotions instead, it says.